Honda’s most popular two-wheeler brand in India, the Activa, has taken top spot yet again with sales of 310,851 units in August 2018. This is despite a 7.37 percent YoY decline in its performance. According to YS Guleria, senior vice-president – Sales & Marketing, Honda Motorcycle & Scooter India, monthly sales of the Activa are stressed due to two key reasons: the floods in Kerala, where the situation will take time to normalise again, and new driving license rule implemented in West Bengal.
“We lost 60-70 percent of the volume within the Kerala state under the flood impact. The market came to a standstill. Hopefully, it will be restored soon. Meanwhile, in West Bengal, there was an advisory issued by the state government wherein those who do not possess a riding license cannot buy the two-wheeler. According to our estimation, the industry has collapsed by about 50 percent due to this rule,” reasoned Guleria. He hopes that the YoY growth will soon fall in place for the Honda Activa.
Meanwhile, Hero MotoCorp’s Splendor brand of commuter motorcycles, which is India’s second best-selling two-wheeler brand in August too, recorded total domestic sales of 247,116 units, up 1.93 percent YoY.
Hero HF Deluxe
At No. 3 is Hero MotoCorp’s HF Deluxe, which has reported sales of 183,716 units, up 13.98 percent YoY.
Honda CB Shine
Honda’s CB Shine has bagged the fourth rank with sales of 108,790 units in August 2018. The bestselling motorcycle in the 125cc category has reported YoY growth of 14.82 percent.
Hero’s Passion is the fifth largest selling two-wheeler brand in India in August. The Hero Passion family has reported sales of 82,681 units last month, down by 11.09 percent YoY.
It is interesting to note that Bajaj Auto’s entry-level mass commuter motorcycle, the 100cc CT variants have bagged the sixth slot in the coveted list. The Bajaj CT has reported sales of 82,424 units in August 2018, up 43.19 percent YoY.
TVS Motor’s 110cc Jupiter, the only other scooter brand apart from the Honda Activa to make it to the Top 10 bestselling two-wheelers list, has ranked seventh. It sold 79,223 units in August 2018, down 2.53 percent YoY.
The 125cc Hero Glamour has sustained his eighth position with reported sales of 74,097 units (down 7.50 percent YoY) last month
TVS XL Super
The 100cc TVS XL Super moped family stand at eighth and ninth ranks respectively. The all-weather TVS XL Super sold 70,883 units (down 13.47 percent YoY).
The Pulsar, Bajaj Auto’s flagship brand, is India’s 10th largest selling two-wheeler brand in August. It reported total domestic sales of 70,051 units last month, up 19.14 percent YoY.
All eyes are now on the incoming festive season, which records peak sales for the automotive industry through the 12-month fiscal every year. It would be interesting to see how the existing brands compete with each other in the world’s largest two-wheeler market in the coming months.